Category: Facebook Tips

We’ve dogged on Facebook quite a bit and mentioned how it’s not something you should rely on too much.

Now, this obviously doesn’t mean you should abandon Facebook. It is a vital and valuable tool for businesses, especially businesses like yours that rely on social media sales.

So in addition to what we’ve mentioned about utilizing other tools to help boost your Facebook presence, here are some other tips on how to maximize your Facebook reach.

1. Avoid Posting Non-Facebook Links

Whenever possible, try to avoid posts that include links taking people away from Facebook.

The Facebook algorithm has tended to penalize these types of posts (although the same isn’t true about posts with links that take people to other Facebook content).

One way to “get around” this limitation is that if you’re wanting to post a link outside of Facebook (such as to your consultant site), you can say something like “Check out the link below” and put the link in the comments.

2. Keep Engagement Up in Your Facebook Group

If you want more people to see your posts, you’ve got to keep your group members engaged and interacting.

Facebook will not likely show people your posts if those people are not interacting with the group.

The more interaction you have, the more it will tell the Facebook algorithm that people are interested in the group, so people will be more likely to see posts.

So be sure to do what you can to keep engagement up! Post jokes, quizzes, funny/emotional stories, questions, games, even political comments – Anything that gets people to respond.

If you notice particular people haven’t been active, you can even tag them (for example, “@Rachel, I’d be interested in hearing your thoughts on this?”).

You want to particularly get people engaged within the first 24 hours that they join your group. So as soon as they join, tag them and ask them an easy question to encourage them to interact (for example, “Welcome to the group, @Ashley! What’s your favorite flavor of ice cream?”).

And with all of this, BE GENUINE! Genuinely care about people, be interested in their thoughts and feelings, and strive to give them a fun and valuable experience.

3. Get Likes, Comments, and Shares

This goes along with the previous point, but is especially important for particular posts that you want people to see.

Facebook won’t be likely to show a particular post to people if the post isn’t getting much interaction – likes (and other reactions), comments, and shares.

That’s another reason why you want to post things that encourage people to interact, particularly when doing your live sales.

In your live videos, you can ask questions, run contests, or offer incentives for people to respond to help garner more interactions.

Here are some examples of things you can say during your video to encourage likes, comments, and shares:

• As soon as viewers get on the video, you will see their name come up on your screen, so you can say something like, “Hi, Victoria! Thanks for joining! Please like this video if you can, and let me know if you have any questions!”
• At least once but preferably several times during your video, you could say, “Comment hashtag-live if you’re watching this live with me tonight, or comment hashtag-replay if you’re catching the replay!”
• If you’re willing to run some sort of drawing, you could say, “If you share this video you’ll be entered into a drawing for some free items!”

4. Respond to All Comments

Anytime someone does comment on any of your Facebook posts, make sure you respond!

This helps encourage more activity on your posts and in your groups.

And when possible, try to respond with questions to help keep the conversation going. The more back-and-forth you can get, the better!

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Hopefully these tips are helpful for getting the best use out of Facebook for your jewelry business!

Which one of these tips can you try implementing today?

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Do you want to send text alerts to your customers to let them know when you’re live so you can help boost your sales? Check out our website at https://mobile-text-alerts.com/ for more details.

You may believe that in order to run a professional live sale on Facebook, you need to have some fancy equipment and/or be really tech-savvy.

If that’s something that has crossed your mind before, here’s some encouragement for you: it’s not true.

In fact, the only piece of equipment you need in order to do a live sale is something you most likely already have – a smartphone, tablet, or computer with a camera.

That’s it! Really.

You can just prop up your phone against something (could be anything: a cup, a piece of furniture, a wall) and make sure that you and your inventory are in good view of the camera.

Now, once you get your business going and growing, it may make sense to invest in some more equipment. Here are some items you can consider adding:

• A tripod – this enables you to not have to prop up your phone, which can make the process a little easier for you
• A microphone – this can help your lives have better sound, which can make a better experience for your audience
• Lighting products – these can brighten up your video, which can make it more attractive, particularly if you go live in a dark area or at night

All of these items can be fairly inexpensive – they won’t break your bank. But even so, they are not necessary, especially when first starting out.

If you have a smartphone (or a tablet or computer), you have all you need. So don’t let a concern about a lack of professional equipment hold you back.

Go ahead and run your live sale today!

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Do you want to send text alerts to your customers to let them know when you’re live so you can help boost your sales? Check out our website at https://mobile-text-alerts.com/ for more details.

Although you may understand that you need to be doing live Facebook sales, one concern you may have is how to make them look professional.

You may be worried about your video not going as planned, or about being overweight, or about saying something foolish, or about your house not looking put together.

Our advice would be not to wait until you have everything all figured out before you do your live videos. Live videos aren’t necessarily meant to be perfect and professional – in fact, as we’ve mentioned before, people may appreciate seeing something that’s real, not fake perfection.

That being said, here are a few tips on how to present yourself during a live sale.

• Don’t be overly concerned with what you wear – generally speaking, wear something that’s somewhat nice (at least, nicer than sweatpants or pajamas), but there’s no need to dress up.
• If you normally wear makeup in public, consider putting on a little before your video, but don’t overdo it.
• Check if your hair is unruly and maybe run a brush through it if needed, but again, it doesn’t have to be perfect.
• It may be a good idea to put on some nail polish, particularly if you’re going to be showcasing rings and bracelets.
• Think of it as kind of like going on a date – You don’t want to pretend to be something you’re not, but you also want to be respectful of your viewers and show them that you care by the way you present yourself.

And if any of these suggestions gives you anxiety to the point that you’re putting off doing your live sales, forget all of this and just do it. It’s better to do a live sale in your sweatpants, or with messy hair, or with a cluttered house, than to not do them at all.

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Do you want to send text alerts to your customers to let them know when you’re live so you can help boost your sales? Check out our website at https://mobile-text-alerts.com/ for more details.

So you understand the importance of going live, and you understand about going live on your public business page rather than your VIP group.

But how often should you do live sales? And when should you do them?

Circumstances may vary, but generally our advice would be that the more, the better – It is better to do too many live sales than not enough.

Even if your live sale only makes $20 (or makes nothing), it can still be worth it. It may gain you a future loyal customer who will make future purchases, and/or your live sale may boost engagement in your business page and VIP group.

More important than how many times you go live in a given week or month is that you go live consistently.

You could maybe start at twice per week – say, Tuesdays and Thursdays. Try to get a schedule going and stick to it as much as you can.

If you’re always going live on Tuesdays and Thursdays at 8pm, your audience will start to expect that. They won’t have to guess at when they can catch you live.

However, the times that work best for going live may vary depending on your audience.

For example, if your customer base consists primarily of young moms, then later in the evening may work better, after they’ve had a chance to put their kids to bed.

On the other hand, if your customer base is primarily elderly people, an earlier time may work better.

Try to get some feedback from your audience of what days and times work for them – You can ask around or do a poll.

You may have to spend some time experimenting until you get into a good groove.

The key is to just do it and do it regularly – You don’t have to have everything all figured out before getting started.

Be smart, yes, and plan ahead as you’re able, but don’t worry too much about when and how often to do it. If you keep at it, you’ll find a rhythm that works for you and your audience!

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Do you want to send text alerts to your customers to let them know when you’re live so you can help boost your sales? Check out our website at https://mobile-text-alerts.com/ for more details.