Bling Academy

5 Tips on How to Conduct Your Live Facebook Sales

If you haven’t done a lot of live Facebook sales, the thought of doing them may seem daunting.

Where do you start? How do you do them? What are some best practices?

Even if you are used to doing live sales, you’re probably always looking for ways to improve and do them better.

So here are 5 tips on how to conduct your live Facebook sales.

1. Include a good description

You want a description for your live video that gets people to stop scrolling and watch.

Say something engaging – Some people will even say, “Stop scrolling!”

Put emojis, include some of your story, say something about “Beautiful jewelry, only $5!”

2. Have an assistant (if possible)

Although this is not necessary, it can be helpful to have an assistant – maybe your spouse, another family member, or a friend.

This second set of eyes can keep an eye on the comments for you so that you don’t miss any interactions.

3. Get right into it

One mistake many people make is to start off their live videos by saying, “I’m going to wait a bit for people to get on.”

We don’t recommend this, especially because many (if not most) of your viewers will be watching on a replay. If you begin your video by saying you’re going to wait before actually starting, many people may lose interest and keep scrolling.

Instead, get right into things.

It’s true that you may want to wait a bit before getting into the meat of your live sale. But instead of passing the time by telling people you’re going to wait, you can pass the time by introducing yourself, getting a little bit into your story, and/or engaging with the audience that is already watching.

4. Smile

Not much more needs to be said about this point, but just make sure you remember to smile – don’t let your nerves get the best of you and prevent you from coming across as friendly and inviting.

5. Welcome people as they join

When you do live videos, Facebook will show you when a new person is watching.

Once you see their name come up on your screen, go ahead and give them a shout out to welcome them.

Say something like, “Hi, Rachel! Thanks for joining!”

When people are directly addressed in the video it can make them feel welcome and can also encourage participation as they will often comment back in response to your greeting.

Stay tuned for some more tips on how to conduct your live Facebook sales!

Do you want to send text alerts to your customers to let them know when you’re live so you can help boost your sales? Check out our website at for more details.

Sam Pelton


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