Sam PeltonWhether we like it or not, society is moving further and further away from cash.
People in general just don’t carry much cash around anymore – They process most of their purchases through debit or credit cards.
With this reality in mind, if you want to be the most successful in your business, you’ll want to make sure that you can accept and process card payments.
Don’t worry if that sounds intimidating to you. It really isn’t hard or scary!
Sites such as Square or PayPal make it really easy to create invoices that people can pay via card. And these sites will even send you a free card reader for in-person purchases!
While it is true that there are fees associated with accepting card payments through sites like these, the payoff is definitely worth it for how many more sales you will get.
Here’s how you can get started with accepting card payments:
- If you haven’t already, set up a free account with a site like Square or PayPal.
- Figure out how to create invoices on your selected payment processing site – This will allow you to bill customers for both online and in-person purchases.
- If you have a smartphone, order a free card reader from your selected site so that you can process charges manually on the spot whenever the opportunity comes up.
You may be thinking, “But what do the fees look like?”
Fees will vary based on the site you use and the type of transaction, but to give an example, if people pay you via Square’s in-person card reader, Square will take 2.6% of the transaction plus $.10. So if you make a $20 sale, Square will receive $.62 of that.
Although every fee is, of course, important, these card transaction fees are really not much in the grand scheme of things if it means you’re getting a lot more sales.
So have you taken that step of getting set up with a card processing site? If not, what’s holding you back?
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