When you’re first starting out, you may not have much of an online audience. You may be doing a lot of in-person sales and events.
However, what you’ll find as your business grows is that Facebook is actually a much easier place to sell.
Here are a few reasons why:
1. Facebook is where your customers are every day
People are on Facebook a lot.
So rather than trying to get your customers to leave the comfort of their own homes, you can reach them where they already are – on their own personal phones and computers as they’re scrolling through or checking their Facebook accounts.
2. Facebook has the potential to reach thousands
Facebook has an almost unlimited potential for reaching people, while in-person events are severely more limited.
Through Facebook you can reach hundreds or even thousands of people with your posts – It would be a tall order to try to reach that many people with an in-person event.
3. Facebook is less effort for you
Doing in-person events takes a lot more time and preparation on your part.
You may have to carry inventory, materials, and display cases. You have to spend time commuting to and from the location of your event, not to mention all the time you have to spend there.
With Facebook you don’t have to go anywhere. Not only can your customers stay in the comfort of their own homes but you can as well. No commuting, no hauling of inventory, and minimal clean-up required.
All of these and more are reasons why Facebook sales are beneficial and preferable to focus on. What efforts could you be putting into Facebook sales this week?
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