The business world is always shifting regarding the best way to sell products.
In the ’40s we had radio. In the ’60s we had television.
Nowadays we’re in the age of the internet. And when it comes to selling your jewelry, we’re in the age of the live video.
Why Live Videos Are Successful
People want live videos
Live videos are successful because people want them.
They want to connect with you, not just purchase from a faceless brand.
Live video is one of the most intimate ways to connect with your online audience.
Facebook likes live videos
Because live videos are what people want to see, they can also be what Facebook likes to show people in their news feeds.
Facebook seems to tend to boost live videos above everything else.
How to Do Live Sales Confidently
You may be thinking, “There’s no way I can do live sales on Facebook – Just the idea terrifies me!”
There’s nothing wrong with being scared! We just need to recognize that if we’re going to be successful, we have to learn to act in spite of fear.
Here are some tips that may help:
- Commit to doing whatever it takes to be successful
- Recognize that although you may not be able to stop being afraid, you have control over how you respond to fear
- Think positively – Don’t focus on thoughts like, “I’m so awkward” or “My hair looks terrible today” as your attitude will reflect on camera
- Understand that no one is as critical of you or examines you as much as you do yourself
- Do some practice videos first, if you’re nervous, to help build confidence
- Recognize that your videos don’t have to be perfect – people aren’t looking for perfection (in fact, they may be endeared to you more if they see more of your what real life looks like)
- Put on some makeup and nice clothes if that will help you with your confidence, but don’t obsess over looking nice for the camera
Hopefully these tips will help you get started with your live sales – The more you practice, the better you will get at it! You’ll be a pro before you know it. 🙂
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