Although selling in person is foundational, Facebook is where the money is.
When you’re first starting out, you’ll probably find yourself doing a lot of in-person sales, but as you start growing your online audience, you may find Facebook as being a much easier place to sell!
Don’t believe us? Here are some reasons why you should sell on Facebook.
1. Facebook is Where Your Customers Are Everyday
The way society is right now, most people are on Facebook a lot!
So rather than trying to get people to leave the comfort of their home to, say, come to your home party or vendor event, it is much easier to just pop up on their news feed while they’re already scrolling.
2. Facebook Has Huge Potential for Reach
The amount of people you can reach with an in-home party is limited. But on Facebook your potential to reach people is significantly increased!
On Facebook you have the potential to reach hundreds or even THOUSANDS of people.
3. Facebook Is an Easier Way to Sell
Not only does Facebook have greater potential for reach than in-home events, it is also easier on you.
Online selling doesn’t typically require as much set-up, preparation, commute time, or clean-up as in-person events.
Selling on Facebook allows you to work from your computer and set your own schedule – which is probably the vision you had from the beginning when you started selling your jewelry.
Now to clarify, this is not to say that you should stop doing all in-person events. This is just to say that as your business matures and grows, you should typically find yourself focusing more and more online, particularly on Facebook.
What have you been doing to grow your online audience? What steps can you take this week?
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