When it comes to running your business, one-off sales aren’t typically that valuable.
You may get a $25 or even $50 sale from someone, which is great, but if that’s all they do, that sale hasn’t contributed much to your overall business growth in the long run.
What is far more valuable is getting repeat customers.
People who purchase from you regularly – every few months or monthly or even weekly – are the kinds of customers you want to focus your attention on.
You only have so much time, money, and energy to invest in your business. These resources are better spent in efforts that will yield this kind of repeat business.
So take a look at your business today and ask yourself, “What am I doing to help foster repeat business?”
Here are some ideas:
- Are you offering awesome customer service that keeps people coming back for more?
- Are you focusing on your VIP group and providing valuable content there that people are engaging in?
- Are you checking in and following up with customers after they purchase?
Let’s consider a fictional customer, we’ll call her Suzie.
Let’s say you met Suzie in the waiting room at the doctor’s office. You struck up a conversation with her and eventually the conversation turned to your jewelry business. She liked your jewelry and thought it was great that it was only $5 so she bought a couple items from you.
If the exchange had ended there, it wouldn’t have been that valuable of an interaction. However, let’s say you gave her your business card and told her that if she gets out her phone you can show her how to add herself to your VIP group and get deals, giveaways, and other great content.
Right then and there, she pulls out her phone and adds herself to your VIP group. Because of that, she sees the live sale you do a couple days later and she loves several of the pieces you show so she ends up making a couple more purchases.
Suzie is really happy with the items she’s purchased but life gets busy and she forgets to check out some of your other live sales. But then you send over a message saying, “Hi Suzie! Hope you’re having a great week! I wanted to check in and make sure you were totally satisfied with the jewelry pieces you ordered earlier this month :)”
She replies back that she loves them and you say, “That’s great! I am going live again this Thursday night if you were interested in checking out my new inventory!”
She watches your new live sale, makes some more purchases, and makes it a point to check your lives at least once a month and purchasing at least once every month or so.
In this fictional scenario, you moved beyond the first sale point and won Suzie’s repeat business by being helpful and following up.
What are some tasks you can do this week to earn repeat business from your customers?
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