Bling Academy

How to Overcome Your Fear of Live Sales

We discussed in the last post about why you need live videos to succeed but many of you may not find that news encouraging.

In fact, your heart may start trembling at the mere thought of going live on Facebook in front of everyone.

You may be thinking something like:

  • “I hate how I look on camera.”
  • “What if I do something stupid?”
  • “It will not be professional enough.”
  • “It’s too hard and time-consuming!”
  • “It might turn people off.”
  • “I get too nervous in front of the camera.”

These are totally normal and understandable concerns!

It’s pointless to just say “Don’t be afraid.” What is more helpful is to remember that you control how you respond to fear.

Unsuccessful people succumb to fear and allow it to control them. Successful people do what they need to do in spite of fear.

Do you stop when you’re faced with fear, or do you push through?

This is why it’s so important to be clear on the motivation behind why you’ve started your business. if your why is powerful enough, it will sustain you and motivate you to move beyond your fear!

The main tip on how to push through fear and have successful live videos is to BE CONFIDENT.

Be confident

You need to re-train your mind to think positively, to think successfully.

If you come to your live video thinking “I am ugly” and “my lighting isn’t right” and “I am so awkward,” your attitude will reflect that on camera.

It becomes a self-fulfilling prophecy – If you go in thinking “I am awkward” you know what will show up on your video? You being awkward.

The truth is that no one is as critical of you or examines you as much as you do yourself.

You aren’t perfect – You don’t look perfect or act perfect. Neither is your audience! Your customers can relate to not perfect. In fact, they just might be drawn toward you BECAUSE of your imperfections.

You don’t need to be professional and flawless. You may even have professional-level video available to you in your smartphone’s camera.

If it helps you and your confidence, put on some makeup, wear some nice clothes. You don’t want to purposefully look the worst that you can.

And just recognize that practice makes progress! Just take each live at a time and try to do your next one a little better than the last.

Before you know it, you’ll be a pro.

If you’re interested in more tips like this, feel free to check out our course on doubling your revenue in 90 days!

Sam Pelton

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