Right now, there is one dominant way to sell your jewelry, and you may not like to hear what it is.
It’s live video.
Business is always shifting, and part of being a business owner is that you have to adjust to where is most effective.
In the 40s it was radio; in the 60s it was television. Nowadays it’s the internet. And for an industry like yours, it’s specifically live sales on the internet.
It used to be album sales and Facebook posts, but now it’s Facebook live.
Here are 2 reasons why live sales are so effective.
It’s what the people want
People enjoy live videos. They want to connect with you. They want intimacy.
The best way to get this kind of intimacy is through live video. With live video, there are no cuts, re-takes, or edits. What you see is what you get, mistakes and all.
And people like that!
It’s what Facebook likes
According to James Pelton, CEO and entrepreneur, Facebook likes to promote live videos more than other kinds of content.
You may have all kinds of posts in your group that no one sees, but then you do a live video and could get double the amount of people exposed to it.
Facebook does that because lives are what people like to see!
Now you may be sitting thinking, “I’m doomed. I’ll never be able to do Facebook lives.”
Don’t worry – your concerns are totally normal! But you can overcome your fears, and we’ll help you figure out how in our next post.
So take a deep breath, and take your goals one day at a time! You can do it. 🙂
If you’re interested in more tips like this, feel free to check out our course on doubling your revenue in 90 days!