When you have your own business, motivation is key.
If you are seriously pursuing your business at all, you will face hardship. You will face difficulty. There will be times when you just want to give up, throw in the towel, and say, “enough!”
How can you push through these times? What can you cling to that will keep you from giving up?
If you don’t have a strong motivating force, you will do just that: you will give up at the first sign of trouble.
That’s why if you’re going to be successful, you need to have a clear understanding of what motivates you.
Why did you start your business in the first place? What drove you to want to take up this investment? It could be many things, including the following:
- Wanting to serve God
- Needing to provide a good living for your family
- Desiring freedom in your schedule
- Having flexibility to work for yourself
- Possessing a passion for the product you’re selling
- Wanting to earn money for a particular financial goal (i.e. a home remodel, an international adoption, private school tuition for your kids)
These are just a few examples of motivating factors that people might have for starting their businesses.
You might relate to one or several of these, or you might have your own reasons for starting your business. And you may find that your motivators change as your business evolves. That’s okay! The key is to find what motivates you and cling to that.
If your motivator is strong enough, it will sustain you through the hard times. It will keep you from giving up and will help you see your investment through.
So what motivates you? What got you into the industry to begin with, and what keeps you there?
It may be helpful to write your motivating factor down and keep it somewhere that you see often – Perhaps at your work desk, on your bathroom mirror, on your car’s dashboard.
Cling to this motivator, and keep pressing on!