Bling Academy

Stop relying on Facebook Messenger for your business

For those of you who missed it, Facebook’s big event F8 was a few weeks ago.

If you didn’t see it, here are the two big changes that I think really affect Paparazzi Consultants.

1) Facebook is redesigning, and deemphasizing news feeds, and focusing on groups.

This is great news if you have put a lot of focus on your group. If you’ve worked hard on getting your group engaged.

This is bad news if you’ve neglected getting a strong Facebook group, and have been relying on your news feed.

The big take away, get to work on building and engaging your Facebook group right away!

Make your group not all about selling, make it about YOU, and make it INTERESTING. Show lives of your life.

People buy from people they like, so show that you are likable 🙂

2) The 2nd big piece of news from the F8 conference, is that Facebook is turning messenger to focus AWAY from businesses, and ON to close friends.

Basically, they are doing to Facebook Messenger what they did to the Facebook newsfeed a couple of years ago.

Facebook Messenger is turning into all business messages (like from Paparazzi consultants).

This isn’t what Facebook intended Messenger to be, so they are going to change it, and once again take away your posts from going to your audience.

We’ve seen this coming for a long time, which is why we have never been big into the ManyChat scene.

It’s time to take your business out of Facebook’s hands, and start relying on texting to get messages to your customers

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Sam Pelton

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