Bling Academy

The Importance of Live Sales

At Mobile Text Alerts, we have thousands of consultants that use our product.

So over the years, I have seen what things really separates successful consultants from struggling consultants.

When you look at the top-earning Paparazzi consultants (those making over six figures), they do not get a majority of their income from in-person sales.

This makes a lot of sense. If you are selling $5 jewelry, then in order to make 6 figures, you would need to sell 20,000 pieces of jewelry.

That would be 55 pieces every day.

If you were selling only to people you knew (friends and family), 55 pieces per day would not be possible.

But these top-earning consultants have discovered that in order for your business to expand, you need a different strategy than just selling to people you know.

You need to take your business online.

The internet has opened up potentials for businesses that were never possible before.

Before the internet, it was impossible to sell to people that lived far away from you. There was no way to show them your products, no way to get in front of them.

But with the internet, someone from Nebraska (me) can sell to someone from California with very little difficulty.

To be successful as a Paparazzi consultant, you need to start selling online.

The best way to sell online

Hopefully by now you agree, “yes, I need to be selling on the internet.”

Now the question becomes “what’s the best way?”

By-in-large, the Paparazzi community has found the answer: Live sales.

Live sales, right now, are the best way to sell online.

The days are over where people want to buy from a faceless website.

People want to connect with who they are buying from. They want to know their story. They want to know their personality.

Nothing connects you in this way like live video.

Don’t forget the Facebook algorithm

This by itself would hopefully be enough to convince you to do live sales, but there is another compelling reason to do live videos: The Facebook algorithm.

The Facebook algorithm (Facebook’s formula they use to determine what shows up in news feeds and what doesn’t) loves live videos.

In a recent study I did, my live video reached over 20x as many people as my normal post did.

Conclusion

I like to end every article with a “so what.” How should this affect your business?

If you aren’t using live sales on Facebook, you should start right now.

If you aren’t using live sales in your Paparazzi business, you are really missing out on a lot of opportunity.

If you ARE using live sales, run MORE live sales!

If you are currently going live once per week, try going live twice per week.

If you are currently going live for 30 minutes, try going live for one hour.

Take advantage of this outlet for sales while it is available to us.

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James Pelton

As a self-taught entrepreneur, James founded Mobile Text Alerts in 2011 and has doubled its annual reoccurring revenue every year. Mobile Text Alerts provides text alert systems for thousands of direct sales businesses. With a thorough knowledge of what it takes for businesses to grow, James is eager to help jewelry consultants take their business to the next level.
While he is not running his businesses, James is an active Bible teacher, husband, and father of 3 children. He and his wife Alyssa live in Lincoln, NE.

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