Yesterday, I saw a top Paparazzi consultant post this on Facebook:
In the marketing world, we call these posts “success” posts, and they are very powerful.
The purpose of a success post is, as the name implies, to show the success of someone who has taken an action that you want them to take.
Now, for Paparazzi consultants, in this particular case, the action that we want people to take is “book a party with me!”
There are several ways that you can ask someone to “book a party” with you.
You can just come on out and ask. You can just post on Facebook “anyone who wants to book a party with me, shoot me a message!”
Sometimes those types of posts are effective, but usually not very much.
The reason these black and white posts aren’t very effective, is because people are inherently selfish.
They aren’t scrolling on their Facebook news feed looking for businesses to help out.
What a success post does, is it shifts the perspective of what you are asking from “here’s what I need” to “here’s what you get.”
Now, instead of people helping you by throwing a party, you are helping them by throwing a party.
They see these posts and think “wow, if I throw a party, I can get 23 free pieces of jewelry,” and it peaks their interest.
People don’t like self-promotion
Another benefit of a success post, is that people are inherently turned off by self-promotion.
A success post IS self-promotion, but it doesn’t seem like it is.
The focus of the post seems to be more on the people who received the success, but in reality it all points back to you for providing that success.
Use success posts in your business
Hopefully you can see the power of success posts, and you are motivated to start using them in your business.
Here are a few ways that you can use success posts in your business, starting today.
1) Post the successes of people who have thrown parties for you
One of the mindset characteristics of successful people is they Copy What Works.
They see other consultants with success, and they try to emulate what they do.
Take that post above, and do the same thing!
If you throw a party with one of your friends, and your friend gets 5 or 10 pieces of free jewelry for throwing the party for you, post it!
Don’t keep that success to yourself. Let people know!
Hop on Facebook right now, and say “Congrats to my friend on getting 10 pieces of jewelry for throwing a Paparazzi party with me!”
People will see that post, and a seed will be planted in them “hm, I would love to get 10 free pieces of jewelry, maybe I should throw a party too?”
2) Post pictures of people wearing your jewelry
If you want people to buy more of your jewelry, show them that other people are buying your jewelry.
Post any pictures that people send you of them wearing your jewelry after purchasing.
In fact, ask everyone after they purchase, “would you mind posting a picture of you wearing your jewelry?”
It shows off your jewelry, reminds them that it is for sale, and shows that there is a demand for it, all without you doing self-promotion.
3) Post your successes from Paparazzi
A big part of being a Paparazzi consultant is convincing people to sign up under your team.
To convince people to join your team, you need to make Paparazzi look attractive.
So anytime that you are able to get something because of Paparazzi, let people know!
Not in a bragging way, but in a gratitude way.
Simple posts like:
“Thank you Paparazzi! I was finally able to purchase my dream car!”
“Thank you Paparazzi for a little extra spending money so I can shop!”
A consultant told me a few weeks ago that she was selling Paparazzi so that her son could take Karate lessons. That is an awesome reason to sell Paparazzi, post it to Facebook!
Post a picture of your son at Karate, and post “I am so thankful for the extra income Paparazzi Accessories has brought in allowing me to give my son Karate lessons.”
Again, this will plant a seed in people, “I would like some extra spending money.. Maybe I should sell Paparazzi?”
Then when they are ready, they will turn to you and join your team.
Are success posts manipulative?
One common objection to using success posts in this way is “I am manipulating people.”
People feel that marketing is “dishonest.”
Marketing is only dishonest if you don’t actually believe in what you are trying to convince people to do.
If you don’t think Paparazzi jewelry is good jewelry for $5, then tricking people into buying it is manipulative and dishonest.
If you don’t think that it is beneficial for people to throw a home party with you, then tricking people into doing home parties with you is manipulative and dishonest.
If you don’t think that becoming a Paparazzi consultant is a good opportunity for people, then tricking people into becoming a Paparazzi consultant is manipulative and dishonest.
But if you genuinely believe those things are all beneficial for the person you are talking with, then you aren’t manipulating or scamming, you are genuinely trying to help them!
So use success posts freely, but make sure you only use them, if you actually, genuinely believe that the success you are promoting is actually possible for the people you are posting to.
I hope that is helpful in getting you started using Success Posts on Facebook.
These are a great way to get home parties, get sales, get people to join your team, and they create great engagement in your Facebook group.
Please comment below, and let us know how you use success posts in your business to grow.