Bling Academy
Give Your Customers Value

Give Your Customers Value

This is Day 2 of 7 of the Paparazzi Success Course.

The title of today’s lesson is “Give Your Customers Value.” 

Most consultants–I would guess about 75% of them that we have talked to–are only looking to get sales and increase their numbers. They would do anything and everything to get sales.

This might sound good in theory, but in reality , this attitude is annoying to your customers. They see when you give little care to them and their well-being, and are only looking at improving your bottom line.

This results in disloyal customers who aren’t interested in buying from you anymore than any other Paparazzi consultant.

A better strategy, is to care about your customers. And I don’t mean a “fake” care, that is actually just another scheme to make more money, but genuinely care about them and their well-being. Give them value, rather than just looking for the sale.

At Mobile Text Alerts, we often have people who want to purchase larger plans than would be helpful for them. Our first instinct might be to say “oh good, more money!” But in reality, the customer will be much more loyal, and much more willing to come to you for future purchased if you are honest with them, even if it costs you some money.

In the same way, if a certain necklace does not look good on someone, don’t try and trick them into buying it. Be honest with them, and find them something that works better. Again, this might seem counter-intuitive, but in the long run, looking out for your customers interests will make them loyal to you, and actually make them evangelists for you.

Not only will it work out better for you in the long run to offer your customers value instead of just looking for sales, but it also feels a lot better. Focusing on yourself at the expense of other people seems like it might make you happier, but you will quickly find that it is actually draining. You will quickly start to hate your job, and your customers will start to dislike you as well.

When you focus on other people, amazingly, it makes you more happy, and it makes your customers more happy. It really is a “win-win” situation 🙂

Actionable Exercise For Day 2:
Do something for one customer that helps them, and brings them more value, but at first glance is bad for you or hurts you.

This exercise might be difficult at first, but trust me and watch at the dividends it pays when you act for the good of your customers.

Comment below and let us know what you end up coming up with, or let me know if you need some help coming up with an idea.

Thanks! We’ll see you in Day 3

James Pelton

As a self-taught entrepreneur, James founded Mobile Text Alerts in 2011 and has doubled its annual reoccurring revenue every year. Mobile Text Alerts provides text alert systems for thousands of direct sales businesses. With a thorough knowledge of what it takes for businesses to grow, James is eager to help jewelry consultants take their business to the next level.
While he is not running his businesses, James is an active Bible teacher, husband, and father of 3 children. He and his wife Alyssa live in Lincoln, NE.