A question that commonly comes up is “What is the difference between a Facebook ‘page’ and a Facebook ‘group’?”
“What’s the best way to use these things?”
“Where should I post when I go live?”
“And what about our Facebook profile, how does that fit in?”
I want to help walk you through these three things, and give a little clarity on how to utilize them.
Your Personal Profile
Your personal profile should contain just that – personal things.
Information about yourself, pictures of you and your family.
Facebook strongly discourages using your personal profile.
In fact, recently, Facebook has cracked down on disabling personal profiles that post too much about their business.
Now, that doesn’t mean you should abandon your personal profile for business purposes.
I recommend using your personal profile similarly to how you would use a business card.
It is about you, it gives information about your business (what you sell, why you sell), but it doesn’t actually sell anything.
I don’t recommend going live to your personal profile, and I don’t recommend posting sales to your personal profile.
It annoys your friends and family, and isn’t worth the risk that Facebook shuts you down.
But it is a way to show people who you are, and connect them to you before you sell to them.
So where do you sell?
Your Facebook Page
Your Facebook page is where you conduct your business.
This is where you go live, this is where you post album sales. This is where you point people when they want to buy something.
Your Facebook page is public, it is like your storefront.
That leads us to the third and final vehicle on Facebook.
Your VIP Facebook Group
Your VIP Facebook Group is arguable the most important part of your business.
Your VIP Group is private, and is where your audience lives.
Most of your customers will live in your VIP Group.
In your VIP Group, you will create a following.
Your goal is to get as many people into your VIP Group as possible.
You can think of this group as your repeat customers.
Repeat customers are key to growing your business.
If you sell to a customer one time, you get $5. While each sale is important, and you are thankful even for $5 sales, it is going to be extremely difficult to grow your business at just one $5 sale at a time.
But if you can turn that one $5 sale into a repeat customer. Then instead of a one-time $5 sale, that customer can be a $5 per month customer.
If you can grow your VIP Facebook Group to 1,000 members, then instead of just making $5,000, you can make $5,000 per month.
Where do you “go live”?
If your VIP Facebook Group is where your audience lives, and is the most important part of your business, it would make sense that’s where you should go live.
But, actually, the best place to go live is to your Facebook Page.
The reason is that your Facebook Page is public, and your VIP Facebook Group is private.
That means that people can only see your posts in your VIP Facebook Group if they are a part of your Facebook Group.
That is not ideal for posting your lives, because you want to expand to reach more customers. You want your customers to be able to share your Live Sale to reach customers that you have never reached before.
That isn’t possible in your VIP Facebook Group.
The alternative, is to go live to your Facebook page.
Your Facebook page is public, so everyone can see it, including potential customers.
Now, when you go live, you don’t want to ignore your VIP Facebook Group. Again, that’s where most of your customers live.
So go live to your Facebook Page, and then share that live to your VIP Facebook Group to start driving traffic to it.
I hope that is helpful in directing you on how to use your Facebook page and your VIP Facebook group.
Here’s a Facebook Live I did in October of 2018 where I walk through the difference between a Facebook Page and a VIP Facebook Group, and how to utilize both.
Please comment below and let us know how you use your Facebook to grow your business.